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Case Study: Transport
A New Track for Employee Wellbeing
From gym discounts to inclusive movement - how Avanti West Coast transformed employee benefits to energise its workforce.
The Headline Impact
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EMPLOYEE ENGAGEMENT19%of Avanti West Coast employees have used the Active Hub
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ENERGISED COMMUNITY66%of employees report an increase in their energy levels
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LONG-TERM MOVEMENT86%of users now focused on their movement
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The Active Life Podcast
Hear from Zoe Flannagan, Health & Wellbeing lead at Avanti West Coast who joined us for an episode of The Active Life Podcast. In this energetic podcast, Zoe talks about how physical exercise at Avanti has supported inclusivity, had a positive impact on employees, created employee engagement and helped with productivity.
Discover the impact you can make
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Avanti's Wellbeing Team faced several challenges they wanted to address around physical wellbeing:
- Gym discounts were underused (only 4% uptake), highlighting un-inclusive employee benefit.
- A diverse, location-based workforce with varying shift patterns.
- A need to measure physical wellbeing while promoting mental and physical health.
- Desire for a more connected employee community across departments.
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Total Active Hub implemented a three-pillar strategy to boost engagement and inclusivity across Avanti West Coast:
- Inclusive, Team-Based Challenges. We launched movement challenges that welcomed all activity types and fitness levels, encouraging collaboration across departments and locations.
- Enhanced Gym Access. Employees gained access to the UK's largest gym and health club network, offering more choice and flexibility as part of a broader, inclusive wellbeing offer.
- Active Rewards. We introduced monthly rewards to celebrate participation and consistency - not just performance - creating a positive, supportive movement culture across the business.
- Extension of the Team. Total Active Hub acted as an extension of Avanti's wellbeing team, providing hands-on support, campaign planning, and regular insights to keep the programme engaging and on track.
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The Avanti Active Hub significantly increased employee engagement and movement.
- 15% explored gym options, compared to 4% using the prevision supplier.
- Over 300 minutes of weekly movement per employee recorded.
- A strong movement culture embedded across offices and stations.
- Daily activity spikes observed during key hours, notably 8–9am and lunchtime.
- Positive peer motivation through referrals, team challenges, and shared success stories.
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“Active Hub gives me the motivation I didn't know I needed. My daily activity has increased so much since I started using it and I feel great for it.”
“Our movement programme has opened the door to many more colleagues who might not have engaged with gym discounts. It's been a fantastic way to bring wellbeing to life across all parts of the business”
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The Avanti movement programme has ensured year-round engagement, motivating employees through diverse, accessible initiatives.
- Always-on Calendar: Monthly movement events catered to all fitness levels, ensuring consistent engagement.
- Flagship Events: Special events added highlight moments to drive motivation.
- Virtual Monthly Events: Accessible to all employees, these virtual challenges offered voucher incentives for participation.
- Active Gym Discounts: As part of Avanti's inclusive wellbeing strategy, employees now benefit from access to the UK's largest network of gyms and health clubs; complementing the movement programme by supporting a wide range of activity preferences.
- Active Webinars: Monthly webinars provide inspiration and practical guidance to help colleagues build movement into their daily lives. Covering topics like “Finding Time to Move” and “Staying Active on Shift,”
- Active Winners: Each month, we celebrate colleagues who take part, recognising not just the top performers, but everyone contributing to a more active Avanti.
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Everyday movement is creating huge energy and engagement within Avanti West Coast; here are just some of the stats:
- Most active hour: 8–9am, with a lunchtime spike 12–1pm.
- Most active day: Tuesday.
- 539 challenges set up.
- Walking was the most popular activity (54%).
- 100% of employee would recommend the Active Hub
Start your Movement Programme today
Avanti User Success Stories
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StuartDuty Resources Manager -
LaurenSenior Research Executive -
StuartResource Operations Team Leader
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About Avanti West CoastResponsible for running vital train services along the West Coast Main Line, connecting London with major cities across the Midlands, North West England, North Wales, and Scotland.
Known for its commitment to innovation and customer service, Avanti also prioritises employee wellbeing through inclusive initiatives like the Avanti Active Hub.
With a diverse workforce across offices, stations, and onboard teams, Avanti is building a connected, supportive workplace where every colleague can thrive.
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About Total Active HubOur mission is simple: to make people feel amazing. We achieve this by creating active, engaged employees through the delivery of inclusive movement programmes tailored to inspire and motivate.
Our approach stands out with unrivalled client support and the most flexible, inclusive physical movement initiatives in the industry. We believe in bringing passion into wellbeing, helping organisations unlock the power of movement to foster healthier, happier workforces.
From personalised challenges to continuous engagement strategies, we are committed to making movement an integral part of every employee's day.
